protecting the world from bad ideas since 1995
Services
Your brand is our main priority
The Central Idea Agency is FULL service:
Exposing the Secrets of Good Branding
The secret behind all good branding is this: your "Brand" is the sum total of your company's overall image. Your "Brand" is more than just a logo, it is consistency in your company's visual image as well as the message it presents to the public. It seems surprisingly simple but is actually not as easy as it sounds.
You can choose to create a brand and make the investment in time and energy to control how the public identifies with your company (a good idea) or you can choose to send your company's image into the world on its own with no planning (a bad idea) – either way a brand WILL happen, the difference is a matter of control.
The CIA is here to help you develop, grow and protect your brand.
Confidential
Foundations and
Brand Strategy
Interior/Exterior and Environmental Design
The CIA can help you build your brand from the ground up. The process starts with a good name. Don't get us wrong – we love everything about a good logo, but branding starts with a name and a brand message that makes sense and is memorable. We can help develop a name and nail down a concept for your Brand that is as identifiable in your own neighborhood as it is in the global arena. After the name is nailed down, we can create a logo that is visually outstanding and uniquely represents your company. A good logo should be your hardest working employee – one that does everything you need it to do when you want it done – bulletproof and unstoppable. If you only have one tool in your toolbox, this is it. Now that you have a great logo and brand message, we'll use our experience of over 25 years to determine the best path to growing your business and achieving your goals, this is called Strategy.
Don't believe that your brand is as strong as your social media status or .com alone. The digital universe is important and can be extremely helpful, but they are only one a piece of the branding puzzle . Unless you're hiding in a closet, don't underestimate the importance of the tactile world around you. How complete is your brand message? A well designed facade and sign will get customers in the door and often be the first introduction of your brand. The interior of the store, restaurant or office is equally important – this is what will create a truly memorable brand experience and residual memories to keep customers coming back. Not to mention that a strong retail interior can add customer value that support product prices. A vehicle wrap can also be a great asset for many businesses. The CIA can complete your branding with interior commercial & residential design, exterior & environmental graphics, signage and vehicle wraps.
facts
Advertising, Marketing,
PR and Web
Advertising, Marketing and Public Relations. We all think we understand these terms, but what are they really? They are all Branding. They all include techniques in getting your brand message to world. Anytime your company is in the public eye it should support your brand. Good branding is in the details. Creating a strong web presence is a good start, followed by a social media plan, and finally pieces appropriate for your brand strategy - business cards, brochures, menus, ads, flyers, shirts, vehicle wraps, posters, and logo-gear. This is when you will find out if your logo works and your message is consistent and clear. The CIA will ensure that everything created for advertising and marketing reinforces your brand image and message properly. When done correctly your brand creates a unified front with each piece supporting and reinforcing the other - a steamroller of unstoppable branding!
Top secret
Facts behind the CIA
The CIA has over 25 years experience in design and branding and is the
longest operating design and branding agency in the 30A region.
The Central Idea Agency was created in 1995 by Directors, Cari and David DeGregorio. Both Cari and David have Bachelors Degrees in Fine and Professional Arts from Kent State University and pride themselves on their professionalism and eye for detail.
The Central Idea Agency brings a number of differentiators to the table that will be to your advantage:
Below are a few clients on the CIA protection list:
30A.com
30A Cookies & Cream
30A Woodworks
Adornare Boutique Jewelry
Advanced Sawmill Machinery
Against the Wind Roofing
Alaqua Animal Refuge
Annika Foundation
BeachFit
Believe Studio
Bentley's on the Bay
Better South Walton
Big Daddy's Bike Shop
Bombora Surf Shop
Bootleg Barbeque
Briere Baby
Bud & Alley's
Bud & Alley's Pizza Bar
Bud & Alley's Taco Bar
Burton Works
Cabana Blue
Canvas Creations
CFH Design Studio
Charming Baby
Coastal Homes and Lifestyle
Christina D Lingerie + Swim
Cottage Rental Association
The Dawson Group
Dixie Ironworks / MSI
E.O. Wilson Biophilia Center
Earthquake Eddie Bee
Eco Design + Living
Emerald Glenn
the Fabric Source
For the Health of It
Fusion Art Glass
the Garden Hoe
Gift for the Soul
Ginger Leigh Design
Grayton Landing
Highland Chiropractic
Honey Badger Martial Arts
Hope Panhandle
Jambone
Jimmi wZ
La Vie Est Belle
Learning Express
Longleaf Preserve
Lynchpin Tax Services
McCaskill & Company
The Merchants of Seaside
Mercantile
New Leaf Tree Services
Oak Leaf Village
Old Florida Outfitters
One Hand Clapping
Otis Spunkmeyer
Pickles Famous Burger & Shake
the Place Across the Street
Poor Truman Creative
Portofino Island
Raw & Juicy
the Red Bar
Resource One
Rex Lumber
Sarah Carolyn
Seaside
Seaside Associated Stores
Seaside Community Realty
Seaside Farmers Market
Seaside Repertory Theatre
Shiland Creative Group
The Shrimp Shack
Shunk Gulley
Sol Center for Health and Wellness
Solice Day Spa
South Walton Lawn Care
South Walton Tourist Development Council
SoWal.com
Special Olympics of South Walton
St. Joe
Sundog Books
Swantree Concierge Services
Table Five
Taqueria el Calentano
Therapeutic Connections
The University of Pittsburgh Medical Center
Villages of Grayton Beach
Wendy Mignot
Wild Bill's Beach Dogs
Yellow Fly Trading Company
850.687.9242
We get a lot of requests for our posters. If you would like to own a little piece of the CIA please feel free to browse our store with the link below. If you would like something that you can't find just let us know and we'll see if we can help you out. We're glad you like us - enjoy!
You don't need to know a guy who knows a guy, or pass a note tucked in a newspaper along a park bench – it's not that hard. Just give us a call or send an email and let us know how we can help.
The CIA is at your service.
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